Great idea but needs more info

This application is a great idea and easy to use, but it fails by just giving companies a letter grade without any explanation of why they were graded. It is a terrible idea to encourage people to blindly accept their ratings without any background on why a company was rated that way. For an example of how to do this right, check out the excellent Seafood Selector put out by the monteray bay aquarium. They have a rating but then they provide links to extensive documentation on how the rating was reached. We are not idiots, give us a chance to come to our own conclusions.

DJSuperfly about Better World Shopper