Good idea but...

I love the idea of this app and so badly want to adhere to its suggestions of where to shop (and where not to) based on the grades given the companies/brands, which seem to be based on reliable research. However, as a consumer on a budget, I need a little more convincing. If the grades were accompanied by an explanation as to why the company/brand received that grade, I would be much more likely to follow through with either supporting or boycotting that company/brand. In a town where choices are limited (especially for those whose financial resources are limited), I need to really believe in what Im supporting and therefore need more information so I can truly make an informed choice.

emansfie about Better World Shopper